You, Inc.," is you. It is the name of your own enterprise. The pride you have in your career and your ability to manage opportunities and advancements is an important component of the personal business and career plan for You, Inc. Our contention is that the best practices of solid business planning and marketing for business are applicable to the efforts you put forth in the continuous development and realization of your career plans. The adaptation of best practices from business planning-whether you are early in your career, a mid-careerist, or a veteran C-suite occupant seeking a career change-can greatly assist you in preparing to search for and identify viable opportunities.
