A New Topical System For Corporate Speechwriting Academic Article uri icon


  • After citing the frustration business people experience infinding ideas for their speeches, the authors address this problem of internal invention through the ancient system of topics. They suggest that the expressly pragmatic orientation of classical rhetoric suits it to the corporate setting; however, the ancient topical system as it appears in the classical sources is unwieldy for modern writers. The authors hone and reorganize this system to make it a tool which corporate speakers can use profitably. They then amplify their adaptation of the ancient system with questions, sample arguments drawn from the questions, and a case study showing how one speaker used their topical system to write a successful speech. 1984, Sage Publications. All rights reserved.

published proceedings

  • Journal of Business Communication

author list (cited authors)

  • Kallendorf, C., & Kallendorf, C.

citation count

  • 1

complete list of authors

  • Kallendorf, C||Kallendorf, C

publication date

  • April 1984