Australian residents' attitudes toward pro-environmental behaviour and climate change impacts on the Great Barrier Reef
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Climate changeand associated environmental impacts are increasingly important issues. Effective communication with residents of coastal communities is critical to mitigate and adapt to changing conditions; however, this can be a challenging feat without an understanding of attitudes toward pro-environmental behaviour. Drawing on three dimensions of the Theory of Planned Behaviour, this paper: (1) explores the Australian public's perceptions of climate change impacts on the Great Barrier Reef; (2) segments respondents into homogenous groups based on their environmental attitudes; and (3) profiles the emergent segments using managerially-relevant indicators. Study findings illustrate that respondents can be organised into five distinct segments according to their attitudes toward pro-environmental behaviour that could potentially stem climate change-related impacts. These segments perceive a variety of threats to the health of the Great Barrier Reef ecosystem, underestimate the performance of behaviours that help to mitigate impacts and face a variety of internal and external constraints on behavioural engagement. 2013 Copyright Taylor and Francis Group, LLC.