A Computational Approach to Conceptual Design Conference Paper uri icon


  • Design research has generated many computational tools to aid the designer over the years. Most of these tools are focused on either the preliminary steps of customer need gathering or the concluding steps of embodiment or detail design. The conceptual design phase has seen fewer computational tools even though well known methods are available such as brainstorming, intrinsic and extrinsic searches and morphological analysis. In this paper a generalized computational conceptual design tool is presented to aid designers at the conceptual design stage. It relies on storing and reusing existing design knowledge to create new concept variants. Concept variants are computed using matrix manipulations, essentially creating a mathematical morphological matrix. The concept generator produces quick concepts that can be used for concept selection or as a basis for generating additional concept variants through non-computational, creative techniques.

name of conference

  • ASME 2002 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference

published proceedings

  • Volume 4: 14th International Conference on Design Theory and Methodology, Integrated Systems Design, and Engineering Design and Culture

author list (cited authors)

  • Strawbridge, Z., McAdams, D. A., & Stone, R. B.

citation count

  • 27

complete list of authors

  • Strawbridge, Zeke||McAdams, Daniel A||Stone, Robert B

publication date

  • December 2002