An experimental study was made to obtain heat transfer data for a two-pass rectangular channel (aspect ratio=2:1) with smooth and ribbed surfaces for two channel orientations (90 deg and 135 deg with respect to the plane of rotation). The V-shaped ribs are placed on the leading and trailing surfaces. Five different arrangements of 45 deg V-shaped ribs are studied. The Reynolds number and rotation number ranges are 5000–40000, and 0.0–0.21, respectively. The rib height to hydraulic diameter ratio (e/D) is 0.094; the rib pitch-to-height ratio (P/e) is 10; and the inlet coolant-to-wall density ratio (Δρ/ρ) is maintained around 0.115 for every test. The results show that the rotation-induced secondary flow enhances the heat transfer of the first pass trailing surface and second pass leading surface. However, the first pass leading and the second pass trailing surfaces show a decrease in heat transfer with rotation. The results also show that parallel 45 deg V-shaped rib arrangements produce better heat transfer augmentation than inverted 45 deg V-shaped ribs and crossed 45 deg V-shaped ribs, and a 90 deg channel orientation produces greater rotating effect on heat transfer than a 135 deg orientation.