Combining bundle search with buyer coalition formation in electronic markets: A distributed approach through negotiation
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A purchasing strategy for buyers in electronic market to form buyer coalitions to enlarge quantity of goods purchased is discussed. The buyers have different shopping lists and they are self interested, geographically distributed and makes their own decision based on maximizing their own utility. The coalition formation depends on negotiations among buyers instead of any mediation by a groupleader. The results show that combining bundle search strategy and buyer coalition formation strategy will help to reduce the costs.