On the use of cheap talk in new product valuation
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This study reports on the potential use of "cheap talk" in hypothetical new product valuation research using a simple field experiment eliciting subjects' willingness to pay for a new product. While cheap talk has been used in the non-market valuation literature, its application in hypothetical new product valuation research is very limited.
author list (cited authors)
Brummett, R. G., Nayga, R. M., & Wu, X.
complete list of authors
Brummett, RG||Nayga, RM||Wu, X