On the use of cheap talk in new product valuation Academic Article

abstract

• This study reports on the potential use of "cheap talk" in hypothetical new product valuation research using a simple field experiment eliciting subjects' willingness to pay for a new product. While cheap talk has been used in the non-market valuation literature, its application in hypothetical new product valuation research is very limited.

authors

• Wu, Ximing

published proceedings

• Economics Bulletin

author list (cited authors)

• Brummett, R. G., Nayga, R. M., & Wu, X.

complete list of authors

• Brummett, RG||Nayga, RM||Wu, X

publication date

• May 2007

published in

• Economics Bulletin  Journal

keywords

• B4
• Cheap Talk

start page

• 1

end page

• 9

volume

• 2

issue

• 1