Cross-modal generalization of value-based attentional priority. Academic Article uri icon

abstract

  • This study aimed to determine whether value-based attentional biases learned in the auditory domain can correspondingly shape visual attention. A learning phase established associations between auditory words and monetary rewards via a modified version of the dichotic listening task. In a subsequent test phase, participants performed a Stroop task including written representations of auditory words previously paired with reward and semantic associates of formerly rewarded words. Results support a semantic generalization of value-driven attention from the auditory to the visual domain. The findings provide valuable insight into a critical aspect of adaptation and the understanding of maladaptive behaviors (e.g., addiction).

published proceedings

  • Atten Percept Psychophys

author list (cited authors)

  • Grgoire, L., Mrkonja, L., & Anderson, B. A.

complete list of authors

  • GrĂ©goire, Laurent||Mrkonja, Lana||Anderson, Brian A

publication date

  • November 2022