Health benefits and uncertainty: an experimental analysis of the effects of risk presentation on auction bids for a healthful product Academic Article uri icon

abstract

  • Experimental subjects receive a different presentation of a food product's potential health risk reductions if eaten regularly. They are then asked to bid for the product. Results suggest that the bids vary across the groups that receive differing risk information.

published proceedings

  • Economics Bulletin

author list (cited authors)

  • Shaw, W. D., Silva, A., & Nayga, Jr., R. M.

complete list of authors

  • Shaw, W Douglass||Silva, Andres||Nayga, Jr., Rodolfo M

publication date

  • June 2006