Strategic Uses of Social Media for Improved Customer Retention Book

authors

• Alsmadi, Izzat

author list (cited authors)

• AlRabayah, W., Khasawneh, R., AbuShamaa, R., & Alsmadi, I.

citation count

• 11

complete list of authors

• AlRabayah, W||Khasawneh, R||AbuShamaa, R||Alsmadi, I

editor list (cited editors)

• Al-Rabayah, W., Khasawneh, R., Abu-shamaa, R., & Alsmadi, I.

publication date

• January 2017

publisher

• IGI Global  Publisher

Digital Object Identifier (DOI)

• 10.4018/978-1-5225-1686-6

International Standard Book Number (ISBN) 13

• 978-1-5225-1686-6

start page

• 1

end page

• 310

URL

• http://dx.doi.org/10.4018/978-1-5225-1686-6