The Role of Brand Authenticity on Brand Equity of Football Clubs with the Mediating Role of Brand Personality
Academic Article
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- Overview
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- Research
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- Identity
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Overview
published proceedings
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ANNALS OF APPLIED SPORT SCIENCE
author list (cited authors)
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Argi, A. M., Ehsani, M., Hossini, R., & Saffari, M.
complete list of authors
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Argi, Akbar Mohammadi||Ehsani, Mohammad||Hossini, Rasoul Norouzi Seyed||Saffari, Marjan
publication date
published in
Research
keywords
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Brand Authenticity
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Brand History
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Brand Personality
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Football
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Uniqueness
Identity
Digital Object Identifier (DOI)
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