How can destination competitiveness play an essential role in small island sports tourism development? Integrated ISM-MICMAC modelling of key factors
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PurposeThis paper aims to identify factors that affect the sports tourism destination's competitiveness on a small island. Hence, this study looks at and evaluates these factors. The study then comes up with a model that clarifies the interrelationships between these factors.Design/methodology/approachThe authors broke down the data analysis process into three steps. The first step was to conduct a literature review and use industry and academia experts' help to determine the essential aspects (fuzzy Delphi method). Then, a hierarchical model was developed, and the factors were categorised using the interpretive structural modelling (ISM) approach. Factors' driving and dependency power were also determined using MICMAC analysis.FindingsThis work has identified 13 key factors related to the sports tourism destination's competitiveness on a small island. For a small island like Kish Island, the two independent variables (government support and destination political stability) that define the institutional framework for the destination are most important. Building corresponding competitive and support strategies to address these two independent variables is thus beneficial.Research limitations/implicationsThe research's results provide decision-makers, practitioners, and researchers with new insights into the hierarchical model of determinants. The study will fill the existing gap between theory and practice.Practical implicationsSports tourism destination managers on small islands may benefit from the proposed model since the model will enable them to organise the managers' priorities better to enhance the managers' destinations' competitiveness and provide tourists with a more accurate depiction of the destination.Originality/valueAccording to the authors' knowledge, the research design presented in this article has provided the first attempt to hierarchical analyse these factors and develop a model for sports tourism destination competitiveness on small islands and destinations with less-developed economies. This study fills the gap in the destination competitiveness and sports tourism literature by not only identifying the key influencing factors but also examining the interactions between these factors and providing empirical evidence supporting their relationships.
