Predicting preventive travel behaviors under the COVID-19 pandemic through an integration of Health Belief Model and Value-Belief-Norm. Academic Article

abstract

• This study developed a conceptual framework for a preventive travel decision-making process amidst the COVID-19 pandemic, combining the Health Belief Model (HBM) and Value-Belief-Norm (VBN). Analyzing 409 responses collected from an online survey, this study verified the integrated model as a salient theory addressing the importance of social components and health belief factors in affecting behavior. The model revealed that altruistic value influences the HBM variables, whereas personal norms mediate preventive behaviors and beliefs in both VBN and HBM. These findings offer new theoretical insights into decision-making process and provide practitioners with effective crisis management strategies concerning pro-social and health beliefs.

authors

• Suess Raeisinafchi, Courtney

published proceedings

• Tour Manag Perspect

author list (cited authors)

• Kim, N., Lee, S., Lee, C., & Suess, C.

citation count

• 0

complete list of authors

• Kim, Namhyun||Lee, SoJung||Lee, Choong-Ki||Suess, Courtney

publication date

• July 2022

publisher

• Elsevier  Publisher

published in

• Tourism Management Perspectives  Journal

keywords

• Covid-19
• Health Belief Model
• Integrated Model
• Personal Norms
• Preventive Travel Behaviors
• Value-belief-norm

PubMed Central ID

• 35721783

Digital Object Identifier (DOI)

• 10.1016/j.tmp.2022.100981

start page

• 100981

end page

• 100981

volume

• 43

URL

• http://dx.doi.org/10.1016/j.tmp.2022.100981