Predictive Analytics Improves Sales Forecasts for a Pop-up Retailer Academic Article uri icon

abstract

  • A pop-up retailer improves sales forecasts using test market information and predictive analytics.

published proceedings

  • INFORMS JOURNAL ON APPLIED ANALYTICS

author list (cited authors)

  • Smith, M. A., & Cote, M. J.

complete list of authors

  • Smith, Marlene A||Côté, Murray J

publication date

  • July 2022