Predictive Analytics Improves Sales Forecasts for a Pop-up Retailer Academic Article

abstract

• A pop-up retailer improves sales forecasts using test market information and predictive analytics.

authors

• Cote, Murray

published proceedings

• INFORMS JOURNAL ON APPLIED ANALYTICS

author list (cited authors)

• Smith, M. A., & Cote, M. J.

citation count

• 0

complete list of authors

• Smith, Marlene A||Côté, Murray J

publication date

• July 2022

publisher

• Institute for Operations Research and the Management Sciences (INFORMS)  Publisher

published in

• n2644-0865ISSN  Journal

keywords

• Applications
• Estimation
• Regression

Digital Object Identifier (DOI)

• 10.1287/inte.2022.1119

start page

• 379

end page

• 389

volume

• 52

issue

• 4

URL

• http://dx.doi.org/10.1287/inte.2022.1119