Lavergne, Christopher Bernard (2004-12). Factors determining the adoption or non-adoption of precision agriculture by producers across the cotton belt. Master's Thesis. Thesis uri icon


  • The purpose of this study was to determine factors influencing cotton producer
    adoption of Precision Agriculture in the cotton belt according to members of the
    American Cotton Producers of the National Cotton Council.
    The National Research Council??s Board on Agriculture defines Precision
    Agriculture (PA) as ??a management strategy that uses information technologies to bring
    data from multiple sources to bear on decisions associated with crop production.?? For
    the purpose of this study, Precision Agriculture technologies included yield monitors,
    global positioning units, variable rate applicators, and similar components.
    Many studies have found that adoption of Precision Agriculture can be profitable
    for agricultural producers. However, the fact that Precision Agriculture is relatively new
    and unproven hinders rapid adoption by agricultural producers. According to the
    National Research Council Board of Agriculture widespread adoption relies on
    economic gains outweighing the costs of the technology. This study attempted to find
    the factors associated with adoption of these technologies in the cotton belt.
    The sample population consisted of cotton producer representatives from the
    leading cotton-producing states. A Delphi approach was utilized to establish a consensus
    of cotton producer perceptions of the advantages of adopting Precision Agriculture
    technologies. Advantages included more accurate farming (i.e., row spacing, reduced
    overlap, and cultivation). Barriers to adoption were also documented, questioning
    employee capability to operate equipment, learning curve, technology complexity, and
    uncertain return on investment.

publication date

  • December 2004