A Network Autocorrelation Model to Predict Repeat Purchases in Multi-Relational Social Networks: Evidence from Online Games Academic Article uri icon

published proceedings

  • Fox School of Business Research Paper

author list (cited authors)

  • Zhang, B., Geng, R., Chen, X. i., & Pavlou, P. A

complete list of authors

  • Zhang, Bin||Geng, Ruibin||Chen, Xi||Pavlou, Paul A

publication date

  • August 2018