The Role of Brand Authenticity on Brand Equity of Football Clubs with the Mediating Role of Brand Personality Academic Article

authors

• Ehsani, Mehrdad

published proceedings

• Annals of Applied Sport Science

author list (cited authors)

• Mohammadi Argi, A., Ehsani, M., Norouzi Seyed Hossini, R., & Saffari, M.

citation count

• 1

complete list of authors

• Mohammadi Argi, Akbar||Ehsani, Mohammad||Norouzi Seyed Hossini, Rasoul||Saffari, Marjan

publication date

• July 2021

publisher

• CMV Verlag  Publisher

published in

• Annals of Applied Sport Science  Journal

Digital Object Identifier (DOI)

• 10.52547/aassjournal.925

start page

• 0

end page

• 0

volume

• 9

issue

• 2

URL

• http://dx.doi.org/10.52547/aassjournal.925