A New Pitch: Building an Innovative Sport Organization Through Sport Employees Academic Article uri icon


  • Ben Davis has recently been hired to take over as the president of business operations for Major League Baseballs newest expansion club, the Nashville Comets. He is faced with a challenging task: filling out the rest of his senior management staff. Ben knows he needs to meet certain initiatives set by the ownership group. Of these, the most important is that the ownership team wants to build an organization that will set itself apart in the crowded Nashville entertainment market, allowing it to flourish in the long term. While consulting with some of his industry colleagues, Ben has honed in on innovation, job crafting, and meaningful work as a means of doing so. Ben is seeking to develop an organization that inspires innovation in its employees, maximizing his staff as a resource for change. Using concepts like meaningful work and job crafting, students will be tasked with assisting Ben in fleshing out the Comets front office in a way that fosters creativity and innovation among their employees, contributing to the success of the organization.

published proceedings

  • Case Studies in Sport Management

altmetric score

  • 1.6

author list (cited authors)

  • Baer, N., Zvosec, C. C., Oja, B. D., & Kim, M.

citation count

  • 1

complete list of authors

  • Baer, Nathan||Zvosec, Claire C||Oja, Brent D||Kim, Minjung

publication date

  • January 2021