Satellite fans: Does sport nostalgia influence purchase intention toward sponsors' products? Academic Article

authors

• Lee, Hyun-Woo

published proceedings

• JOURNAL OF RETAILING AND CONSUMER SERVICES
• Journal of Retailing and Consumer Services

author list (cited authors)

• Cho, H., Lee, H., & Chiu, W.

citation count

• 3

complete list of authors

• Cho, Heetae||Lee, Hyun-Woo||Chiu, Weisheng

publication date

• September 2021

publisher

• Elsevier  Publisher

published in

• Journal of Retailing and Consumer Services  Journal

keywords

• Attitude Toward Sponsors
• Purchase Intention
• Satellite Fan
• Sport Nostalgia

Digital Object Identifier (DOI)

• 10.1016/j.jretconser.2021.102653

start page

• 102653

end page

• 102653

volume

• 62