Satellite fans: Does sport nostalgia influence purchase intention toward sponsors’ products? Academic Article uri icon

published proceedings

  • Journal of Retailing and Consumer Services

author list (cited authors)

  • Cho, H., Lee, H., & Chiu, W.

citation count

  • 2

complete list of authors

  • Cho, Heetae||Lee, Hyun-Woo||Chiu, Weisheng

publication date

  • September 2021