Who won the social media March Madness bracket? Demand shifters for Twitter followers
Academic Article
-
- Overview
-
- Research
-
- Identity
-
- Additional Document Info
-
- Other
-
- View All
-
Overview
published proceedings
-
TELEMATICS AND INFORMATICS
-
Telematics and Informatics
author list (cited authors)
-
Kim, S., Cho, H., Newell, E. M., & Lee, H.
citation count
complete list of authors
-
Kim, Sanghoon||Cho, Heetae||Newell, Emily M||Lee, Hyun-Woo
publication date
publisher
published in
Research
keywords
-
Consumer Demand
-
Demand Shifter
-
Followers
-
Social Media
-
Sport Tournament
-
Theory Of Superstar
Identity
Digital Object Identifier (DOI)
Additional Document Info
start page
end page
volume
Other
URL
-
http://dx.doi.org/10.1016/j.tele.2021.101706