The determinants of Muslim women's pro-sport Hijab purchase intention: a theory of planned behavior perspective
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published proceedings
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European Sport Management Quarterly
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author list (cited authors)
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Hussain, U., & Cunningham, G. B.
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Hussain, Umer||Cunningham, George B
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Research
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Mixed-method Study
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Muslim Women
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Pro-sport Hijab
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Theory Of Planned Behavior
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