A Framework for Analyzing Influencer Marketing in Social Networks: Selection and Scheduling of Influencers Institutional Repository Document uri icon

author list (cited authors)

  • Mallipeddi, R., Kumar, S., Sriskandarajah, C., & Zhu, Y.

citation count

  • 7

complete list of authors

  • Mallipeddi, Rakesh||Kumar, Subodha||Sriskandarajah, Chelliah||Zhu, Yunxia

Book Title

  • SSRN Electronic Journal

publication date

  • January 2018