MODELING THE IMPACT OF SALESPERSON ATTITUDES, PERCEIVED NORMS, AND BEHAVIORAL INTENTIONS ON THE GROWTH TRAJECTORY OF NEW PRODUCTS
Conference Paper
-
- Overview
-
- Additional Document Info
-
- View All
-
Overview
published proceedings
-
PROCEEDINGS OF THE 2009 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE
author list (cited authors)
-
Fu, F. Q., Richards, K. A., Hughes, D. E., & Jones, E.
complete list of authors
-
Fu, Frank Q||Richards, Keith A||Hughes, Douglas E||Jones, Eli
publication date
Additional Document Info