MODELING THE IMPACT OF SALESPERSON ATTITUDES, PERCEIVED NORMS, AND BEHAVIORAL INTENTIONS ON THE GROWTH TRAJECTORY OF NEW PRODUCTS Conference Paper uri icon

published proceedings

  • PROCEEDINGS OF THE 2009 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE

author list (cited authors)

  • Fu, F. Q., Richards, K. A., Hughes, D. E., & Jones, E.

complete list of authors

  • Fu, Frank Q||Richards, Keith A||Hughes, Douglas E||Jones, Eli

publication date

  • January 1, 2015 11:11 AM