Advertisements in DVR Time

authors

• Mosley, Buffy

published proceedings

• Journal of Advertising Research

author list (cited authors)

• Kent, B., Mosley, B. N., & Schweidel, D. A.

citation count

• 2

complete list of authors

• Kent, Bob||Mosley, Buffy N||Schweidel, David A

publication date

• March 2019

publisher

• WARC  Publisher

published in

• Journal of Advertising Research  Journal

keywords

• 35 Commerce, Management, Tourism And Services
• 3506 Marketing

Digital Object Identifier (DOI)

• 10.2501/jar-2018-042

start page

• 73

end page

• 84

volume

• 59

issue

• 1

URL

• http://dx.doi.org/10.2501/jar-2018-042