Gossip: A vehicle for the development of personal reputation in organizations
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This theoretical examination seeks to further research into reputation by exploring the role of gossip in reputational development. Building on existing theory and empirical finding, we argue that as individuals deviate from organizational and group norms, they generate attention and, in turn, gossip related to this deviance. This gossip is an important determinant of the action for which the person is known, and consequently their reputation. A series of propositions are offered related to the nature of these relationships and opportunities for future research and organizational application are discussed.