Examining the Role of Mobile Self-Efficacy in the Word-of-Mouth / Mobile Product Reviews Relationship Academic Article uri icon


  • This article examines the role that mobile self-efficacy plays in the relationship between word of mouth and mobile product reviews. Using a mobile product review simulator, the authors demonstrate an inverted U-shape relationship where individuals prefer moderate information quality rather than either low or excessive information quality when assessing the trustworthiness of on-line reviews. Furthermore, mobile self-efficacy was shown to interact with information quality to increase trust and purchase intention.

published proceedings

  • International Journal of E-Services and Mobile Applications

author list (cited authors)

  • Furner, C. P., Zinko, R., & Zhu, Z

citation count

  • 8

complete list of authors

  • Furner, Christopher P||Zinko, Robert||Zhu, Zhen

publication date

  • October 2018