The Competitive Cohort: An Extension of Strategic Understanding
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abstract
The use of referent others to establish the concept of competitive cohorts is presented as a way to extend the understanding of strategic decision making in organizations. The competitive cohort concept does not replace other perspectives of the firm, industry or strategic group definitions, strategy formulation, or decision making, but rather, helps in understanding how organizational goals are established and performance is shaped and measured. The use of the competitive cohort concept may also give a new coherency in and view of the concepts of competitive advantage and sustained competitive advantage. [PUBLICATION ABSTRACT]