Real-Life Marketing and Promotion Strategies in College Libraries: Connecting with Campus and Community Chapter uri icon

abstract

  • 2005 by The Haworth Press, Inc. All rights reserved. The Texas A&M University Libraries undertook a collaborative project with the local American Advertising Federation (AAF) undergraduate student chapter to develop a marketing campaign to advertise the availability of 30,000 netLibrary electronic books. The promotional campaign resulted in the creation of approximately 200 new user accounts and 3,800 e-book circulations within the first two weeks. The campaign of screensaver ads and posters that were developed are still in use for ongoing promotion of the netLibrary e-books. The AAF students benefited from having an ad campaign to include in their personal portfolios and the Libraries gained a creative and undergraduate student-focused advertising campaign.

author list (cited authors)

  • Petruzzelli, B.

citation count

  • 1

complete list of authors

  • Petruzzelli, Barbara

Book Title

  • Real-Life Marketing and Promotion Strategies in College Libraries: Connecting with Campus and Community

publication date

  • January 2012