Positive stereotypes and counter-stereotypes: Examining their effects on prejudice reduction and favorable intergroup relations Institutional Repository Document uri icon


  • Amidst all the negative stereotypes rightly advanced in the preceding chapters of this book, a look at the positive seems an important and necessary coda to encompass the full picture of media stereotyping as we enter the 2020s. As we navigate a global COVID-19 pandemic, outbreak inequalities, discrimination and stigma (based on various identities such as race, social class, nationality, citizenship, and age) continue to be important to examine and challenge. Yet, we also see new ways of coalition-building, solidarities, and positive intergroup relations during crises. Words, images, media, and communication remain powerful tools for healing and transformation at the individual and societal levels. A fascinating and important area of research within media stereotyping relates to positive stereotypes, counter-stereotypes, and prejudice reduction.

author list (cited authors)

  • Ramasubramanian, S., Winfield, A., & Riewestahl, E.

publication date

  • May 2020