An Integrated Approach for Retail Budget Allocations Across Store Labor and Marketing Activities Academic Article uri icon

author list (cited authors)

  • Perdikaki, O., Kumar, S., & Sriskandarajah, C.

complete list of authors

  • Perdikaki, Olga||Kumar, Subodha||Sriskandarajah, Chelliah

publication date

  • July 2014