Exploring the Interaction Between Type of Search and Competition for Attention: An Empirical Study of Four Online Advertising Tools Academic Article uri icon

published proceedings

  • Mays Business School Research Paper

author list (cited authors)

  • Bhatnagar, A., De, P., Sen, A., & Sinha, A. P.

complete list of authors

  • Bhatnagar, Amit||De, Prabuddha||Sen, Arun||Sinha, Atish P

publication date

  • November 2017