Exploring the Interaction Between Type of Search and Competition for Attention: An Empirical Study of Four Online Advertising Tools
Academic Article
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- Overview
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- Research
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Overview
published proceedings
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Mays Business School Research Paper
author list (cited authors)
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Bhatnagar, A., De, P., Sen, A., & Sinha, A. P.
complete list of authors
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Bhatnagar, Amit||De, Prabuddha||Sen, Arun||Sinha, Atish P
publication date
Research
keywords
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Banner
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Competition For Attention
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Email
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Online Search
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Search Engine
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Shopping Bot
Additional Document Info
