A Conceptual Model of Customer-Initiated and Firm-Initiated Online Shopping Visits under Competition for Attention uri icon

author list (cited authors)

  • Bhatnagar, A., De, P., Sen, A., & Sinha, A. P.

complete list of authors

  • Bhatnagar, Amit||De, Prabuddha||Sen, Arun||Sinha, Atish P

publication date

  • April 2019