Customer-initiated and firm-initiated online shopping visits under competition for attention: A conceptual model and empirical analysis
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Overview
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author list (cited authors)
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Bhatnagar, A., De, P., Sen, A., & Sinha, A. P.
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Bhatnagar, Amit||De, Prabuddha||Sen, Arun||Sinha, Atish P
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Research
keywords
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Competition For Attention
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Conceptual Model
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Customer -initiated Channel
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Firm -initiated Channel
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Goal Activation
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Online Shopping
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http://dx.doi.org/10.1016/j.dss.2022.113844