Customer-initiated and firm-initiated online shopping visits under competition for attention: A conceptual model and empirical analysis
Academic Article
Overview
Research
Identity
Additional Document Info
View All
Overview
published proceedings
author list (cited authors)
Bhatnagar, A., De, P., Sen, A., & Sinha, A. P.
complete list of authors
Bhatnagar, Amit||De, Prabuddha||Sen, Arun||Sinha, Atish P
publication date
publisher
published in
Research
keywords
Competition For Attention
Conceptual Model
Customer -initiated Channel
Firm -initiated Channel
Goal Activation
Online Shopping
Identity
Digital Object Identifier (DOI)
Additional Document Info
start page
end page
volume
