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Customer-Initiated and Firm-Initiated Online Shopping Visits under Competition for Attention: A Conceptual Model and Empirical Analysis
author list (cited authors)
Bhatnagar, A., De, P., Sen, A., & Sinha, A. P.
complete list of authors
Bhatnagar, Amit||De, Prabuddha||Sen, Arun||Sinha, Atish P
Competition For Attention