Customer-initiated and firm-initiated online shopping visits under competition for attention: A conceptual model and empirical analysis
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Bhatnagar, A., De, P., Sen, A., & Sinha, A. P.
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Bhatnagar, Amit||De, Prabuddha||Sen, Arun||Sinha, Atish P
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Research
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Competition For Attention
Conceptual Model
Customer -initiated Channel
Firm -initiated Channel
Goal Activation
Online Shopping
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http://dx.doi.org/10.1016/j.dss.2022.113844
