Thermoelectric generator (TEG) while offering the advantage of operational reliability are constrained by limited efficiencies. This paper, which is from an undergraduate research project, focusses on the contribution of cold side thermal management of commercially available thermoelectric generators towards the thermal to electrical conversion efficiency for a range of hot side temperatures. Electric heating elements are used to vary the heat flux to the TEG while conventional active and passive methods employing air and water as a medium are used for dissipating heat from the cold side of TEGs. Both thermal and electrical performance parameters of the TEGs are recorded for various ambient conditions in an indoor facility corresponding to naturally occurring wind conditions. At the end, the utility and effectiveness of the cooling methods are quantified for the range of operating temperatures.