The Message Design Logics of Organizational Change Academic Article

abstract

• This study investigated the influence of context in the production of messages by stakeholders about organizational change. We analyzed messages produced in response to hypothetical organizational change scenarios. The message production task was implemented within a 22 experimental design (N = 1,205) fielded at three different organizations. We included multiple replications for each manipulation, and multilevel structural equation modeling allowed for analysis across scenario replications. Results indicated that perceptions of change and context do influence message design mediated by intensity of beliefs about a change. The study extends message design logics theory and contributes to a conceptualization of stakeholder interaction during organizational change as a problem of communication design. 2013 National Communication Association.

authors

• Wesner, Kylene

published proceedings

• COMMUNICATION MONOGRAPHS

author list (cited authors)

• Barbour, J. B., Jacocks, C. W., & Wesner, K. J.

citation count

• 6

complete list of authors

• Barbour, Joshua B||Jacocks, Cara W||Wesner, Kylene J

publication date

• January 2013

publisher

• Taylor & Francis  Publisher

published in

• Communication Monographs  Journal

keywords

• Communication As Design
• Institutional Theory
• Message Design Logics
• Planned Organizational Change

Digital Object Identifier (DOI)

• 10.1080/03637751.2013.788251

start page

• 354

end page

• 378

volume

• 80

issue

• 3

URL

• http://dx.doi.org/10.1080/03637751.2013.788251