ADVERTISING EFFECTS IN COMPLETE DEMAND SYSTEMS Academic Article

abstract

• A rationale for including advertising in complete demand systems is presented. An advertising analogue of the Slutsky equation is derived, and properties of the expenditure and indirect utility functions characterized. Empirical estimates of a complete demand system incorporating dynamic advertising effects support neoclassical restrictions; we do not reject homogeneity, or symmetry at the 1% level. This represents surprisingly strong support for neoclassical theory relative to prior parametric studies. 1992, Taylor & Francis Group, LLC. All rights reserved.

authors

• Jansen, Dennis

published proceedings

• APPLIED ECONOMICS

author list (cited authors)

• BAYE, M. R., JANSEN, D. W., & LEE, J. W.

citation count

• 20

complete list of authors

• BAYE, MR||JANSEN, DW||LEE, JW

publication date

• January 1992

publisher

• Taylor & Francis  Publisher

published in

• Applied Economics  Journal

Digital Object Identifier (DOI)

• 10.1080/00036849200000001

start page

• 1087

end page

• 1096

volume

• 24

issue

• 10

URL

• http://dx.doi.org/10.1080/00036849200000001