Designing a Model of Brand Equity for Sports Industry of Iran: Football Premier League (A Case Study)
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published proceedings
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International Journal of Academic Research in Business and Social Sciences
author list (cited authors)
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Vahdati, H., Esfahani, A. M., Hosseini, S., & Ehsani, M.
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Vahdati, Hojat||Esfahani, Asghar Moshabbaki||Hosseini, Seyed Hamid Khodadad||Ehsani, Mohammad
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http://dx.doi.org/10.6007/ijarbss/v3-i11/402