selected publications academic article LUKAS, M., & HOWARD, R. (2023). The Influence of Budgets on Consumer Spending. Journal of Consumer Research. 49(5), 697-720. Chuck Howard, R. C., Hardisty, D. J., Sussman, A. B., & Lukas, M. F. (2022). Understanding and Neutralizing the Expense Prediction Bias: The Role of Accessibility, Typicality, and Skewness. Journal of Marketing Research. 59(2), 435-452. webpage Howard, R., Sussman, A., Hardisty, D. J., & Lukas, M. (2022). We tend to underestimate our future expenses heres one way to prevent that
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