A Nonhypothetical Ranking and Auction Mechanism for Novel Products Academic Article

abstract

• Preferences for pomegranates, including some novel pomegranate varieties, were evaluated using an experimental auction and nonhypothetical preference ranking mechanism. Additional information on the taste and health benefits of the products was provided to mimic the information-gathering process on novel products. Product familiarity, product information, and reference prices were key factors in explaining willingness to pay for the included novel products. Results from the auction and nonhypothetical preference ranking procedures were divergent. Furthermore, interactions were detected between information treatments and product characteristics.

authors

• Ishdorj, Ariun

published proceedings

• Journal of Agricultural and Applied Economics

author list (cited authors)

• McAdams, C., Palma, M. A., Hall, C., & Ishdorj, A.

citation count

• 8

complete list of authors

• McAdams, Callie||Palma, Marco A||Hall, Charles||Ishdorj, Ariun

publication date

• February 2013

publisher

• Cambridge University Press (CUP)  Publisher

published in

• Journal of Agricultural and Applied Economics  Journal

keywords

• Nutrition

Digital Object Identifier (DOI)

• 10.1017/s1074070800004569

start page

• 35

end page

• 52

volume

• 45

issue

• 1

URL

• http://dx.doi.org/10.1017/s1074070800004569