Corporate Employee Volunteer Programs: Considering the Interests of Multiple Stakeholders
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Corporate employee volunteer programs are administered to achieve many objectives, such as improved organizational reputation, employee training, and the serving of community needs. This paper presents research into the practices of corporate volunteer programs in Phoenix, Arizona, and considers how different stakeholder groups influence program activities. Results indicate that program administrators assume primary responsibility for running the programs fairly independent of employees or community members. They desire improved public recognition for their programs, but lack consistent practices to encourage promotion. Primarily the programs are operated to encourage employee participation, and the number of hours donated is the most consistent indicator of success. Implications provide guidance for how nonprofit volunteer coordinators can work with employee volunteer programs.
author list (cited authors)
Brown, W., & Ashcraft, R. F.