The effect of visualizing healthy eaters and mortality reminders on nutritious grocery purchases: an integrative terror management and prototype willingness analysis. Academic Article uri icon

abstract

  • OBJECTIVE: To use insights from an integration of the terror management health model and the prototype willingness model to inform and improve nutrition-related behavior using an ecologically valid outcome. METHOD: Prior to shopping, grocery shoppers were exposed to a reminder of mortality (or pain) and then visualized a healthy (vs. neutral) prototype. Receipts were collected postshopping and food items purchased were coded using a nutrition database. RESULTS: Compared with those in the control conditions, participants who received the mortality reminder and who were led to visualize a healthy eater prototype purchased more nutritious foods. CONCLUSION: The integration of the terror management health model and the prototype willingness model has the potential for both basic and applied advances and offers a generative ground for future research.

published proceedings

  • Health Psychol

altmetric score

  • 8.93

author list (cited authors)

  • McCabe, S., Arndt, J., Goldenberg, J. L., Vess, M., Vail, K. E., Gibbons, F. X., & Rogers, R.

citation count

  • 12

complete list of authors

  • McCabe, Simon||Arndt, Jamie||Goldenberg, Jamie L||Vess, Matthew||Vail, Kenneth E||Gibbons, Frederick X||Rogers, Ross

publication date

  • January 2015