Mapping industry standards and integration opportunities in business management curricula
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© 2019, © 2019 Margaret Phillips, Heather Howard, Alyson Vaaler and David E. Hubbard. Industry standards have a significant impact on business. Despite the importance of standards, they are not universally integrated into the college and university curricula. Given the widespread use of standards in business, a study was undertaken by four academic librarians to explore the use and potential integration of standards in undergraduate business management curricula. This was accomplished through curriculum mapping of two top-ranked undergraduate business management programs. This study found that few undergraduate business management courses specifically taught or used standards based on the syllabi, but considerable potential exists for the integration of standards into undergraduate business management courses.
author list (cited authors)
Phillips, M., Howard, H., Vaaler, A., & Hubbard, D. E.