The intersection of cultural and professional identity in nonprofit management
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abstract
The number of nonprofit organizations (NPOs) had increased dramatically over the last 20 years. Two models of nonprofit management have been articulated: (1) a cultural identity model, and (2) a managerial professionalism model. Using a qualitative approach rooted in storytelling, the present study explores the competing assumptions of these two models. The results indicate a situated model of nonprofit management is required that takes into account the functional and symbolic aspects of communication and the complex intersection between cultural and professional identities. 2003, Taylor & Francis Group, LLC.