Situational Theory of Crisis: Situational Crisis Communication Theory and Corporate Reputation Chapter uri icon

abstract

  • There is a strong bond between crisis communication and corporate reputation management. In general, crises damage corporate reputations while the corporate reputation can be an asset or a liability to crisis managers. This chapter uses situational crisis communication theory (SCCT) to examine the connection between crisis communication and corporate reputation. SCCT provides a useful perspective on the connection between the two areas because corporate reputation is a primary outcome studied in SCCT and SCCT uses experimental methods to build its knowledge base. The chapter details SCCT, explores the relationship between SCCT and corporate reputation, and concludes by examining the close connection between SCCT and corporate reputation, as well as directions for future research involving the two concepts. 2013 John Wiley & Sons, Inc.

author list (cited authors)

  • Coombs, T.

Book Title

  • The Handbook of Communication and Corporate Reputation

publication date

  • January 1, 2013 11:11 AM