Content analysis of subject-based discussion boards in agriculture: A case study of the grazinglands and ranch management discussion board of texas a&m university Academic Article uri icon


  • This paper presents results from the content analysis of postings to the Grazinglands and Ranch Management Discussion Board of Texas A&M University. Four key variables–frequency of postings, location of respondents, type of posting, and the subject content of postings–were examined. The findings indicate that there has been a substantial increase in the number of postings in the thirty-four months included in the study. Forty-two percent of the postings pertained to seeking information on a specific problem, whereas 55% were the replies either giving a solution or concurring with the opinion in a previous posting. Only 3% of the postings were of a general informational nature. The inquiries from ranchers and farmers cover a broad range of topics. Problems related to hybrid varieties of grasses comprised one-third of the postings. © 2004 Taylor & Francis Group, LLC.

author list (cited authors)

  • Reddy, D. E.

publication date

  • January 1, 2004 11:11 AM