Content Analysis of Subject-Based Discussion Boards in Agriculture: A Case Study of the Grazinglands and Ranch Management Discussion Board of Texas A&M University
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This paper presents results from the content analysis of postings to the Grazinglands and Ranch Management Discussion Board of Texas A&M University. Four key variablesfrequency of postings, location of respondents, type of posting, and the subject content of postingswere examined. The findings indicate that there has been a substantial increase in the number of postings in the thirty-four months included in the study. Forty-two percent of the postings pertained to seeking information on a specific problem, whereas 55% were the replies either giving a solution or concurring with the opinion in a previous posting. Only 3% of the postings were of a general informational nature. The inquiries from ranchers and farmers cover a broad range of topics. Problems related to hybrid varieties of grasses comprised one-third of the postings. 2004 Taylor & Francis Group, LLC.
