Redefining Home: How Cultural Distinctiveness Affects the Malleability of In-Group Boundaries and Brand Preferences Academic Article uri icon

published proceedings

  • Journal of Consumer Research

altmetric score

  • 33.75

author list (cited authors)

  • Torelli, C. J., Ahluwalia, R., Cheng, S., Olson, N. J., & Stoner, J. L

citation count

  • 14

complete list of authors

  • Torelli, Carlos J||Ahluwalia, Rohini||Cheng, Shirley YY||Olson, Nicholas J||Stoner, Jennifer L

publication date

  • December 2016