Redefining Home: How Cultural Distinctiveness Affects the Malleability of In-Group Boundaries and Brand Preferences
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Journal of Consumer Research
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Torelli, C. J., Ahluwalia, R., Cheng, S., Olson, N. J., & Stoner, J. L
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Torelli, Carlos J||Ahluwalia, Rohini||Cheng, Shirley YY||Olson, Nicholas J||Stoner, Jennifer L
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http://dx.doi.org/10.1093/jcr/ucw072