Brand in LabourIntensive Services Academic Article

authors

• Berry, Leonard
• Lampo, Sandra

published proceedings

• Business Strategy Review

author list (cited authors)

• Berry, L. L., & Lampo, S. S.

citation count

• 63

complete list of authors

• Berry, Leonard L||Lampo, Sandra S

publication date

• March 2004

publisher

• Wiley  Publisher

published in

• Business Strategy Review  Journal

keywords

• 35 Commerce, Management, Tourism And Services
• 3506 Marketing

Digital Object Identifier (DOI)

• 10.1111/j.0955-6419.2004.00296.x

start page

• 18

end page

• 25

volume

• 15

issue

• 1

URL

• http://dx.doi.org/10.1111/j.0955-6419.2004.00296.x