Bridging Aesthetics and Positivism in IS Visual Systems Design with Neuroscience: A Pluralistic Research Framework and Typology Conference Paper uri icon


  • In this paper, we proposed a neuroscience-based general framework for IS visual systems design that uses neuroscience as the bridge that systematically integrates the principles of design aesthetics and principles of positivistic functionalities into a comprehensive model. Based on our general conceptual model, we also provide a detailed typological framework for the practical IS visual systems design.

name of conference

  • Information Systems and Neuroscience

author list (cited authors)

  • Peak, D., Prybutok, V., Mai, B., & Parsons, T.

complete list of authors

  • Peak, D||Prybutok, V||Mai, B||Parsons, T

editor list (cited editors)

  • Davis, F. D., Riedl, R., vom Brocke, J., L├ęger, P., & Randolph, A. B.

publication date

  • January 2017