Bridging Aesthetics and Positivism in IS Visual Systems Design with Neuroscience: A Pluralistic Research Framework and Typology
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In this paper, we proposed a neuroscience-based general framework for IS visual systems design that uses neuroscience as the bridge that systematically integrates the principles of design aesthetics and principles of positivistic functionalities into a comprehensive model. Based on our general conceptual model, we also provide a detailed typological framework for the practical IS visual systems design.