Market entrance and product ordering decisions under demand uncertainty Conference Paper uri icon


  • We consider a firm that markets and delivers a good with a single selling season (e.g., fashion goods, holiday items). Both the expected demand and potential revenue obtained for the good vary by market. The firm's choice of markets will determine both the expected value and uncertainty of the firm's demand during the single selling season. Given that the firm faces a long procurement lead time for producing the item at low cost (e.g., overseas), the firm must decide, in advance of the selling season, the markets it will commit to satisfying and the corresponding material order quantity to request from its supplier.

published proceedings

  • IIE Annual Conference and Exhibition 2004

author list (cited authors)

  • Taaffe, K., Geunes, J., & Romeijn, H. E.

complete list of authors

  • Taaffe, K||Geunes, J||Romeijn, HE

publication date

  • December 2004