Evaluating theory of structured experience propositions: effects of service quality and experience industry techniques on quality of immediate leisure experiences
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abstract
2019, 2019 Australia and New Zealand Association of Leisure Studies. We tested two propositions of the Theory of Structured Experience: first, strategies used to structure experiences in the leisure industries elevate experience quality only when a threshold of service performance is met or exceeded; and second, positive relations exist among indicators of experience quality. Two teams of higher education tourists visited 23 attractions on three Hawaiian Islands. Immediately after each visit, team one (n = 4) judged the attractions based on service quality and experience structuring performance. Members of team two (n = 14) also reported the quality of their individual experiences after each visit by measuring the prevalence of deep structured experiences, perceived value of time invested, delight, and proclivity to promote the attraction. Linear mixed modeling examined the relation between the provider service evaluations (n = 23) and the quality of individual experiences indicators (n = 274). Results yielded support for the hypothesized interaction (threshold) effect and the hypothesized relations among the indicators of experience quality.
